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Selena Gomez unveils her brand Rare Beauty’s first fragrance, Rare Eau de Parfum, a creation that transcends a mere perfume—it’s a personal and emotional journey reflecting her life’s moments and values. Launched in August 2025, this scent, crafted in collaboration with renowned perfumer Jérôme Epinette, offers a warm and spicy gourmand aroma, blending notes of caramel, pistachio, and vanilla with the depth of ginger and sandalwood. This vegan and cruelty-free Eau de Parfum, available in a 50 ml bottle, features an ergonomic design to support those with limited mobility, inspired by Selena’s own experience with lupus. Additionally, Rare Beauty introduces four Fragrance Layering Balms, allowing wearers to personalize the scent, making it uniquely their own.
Selena Gomez, singer, actress, and entrepreneur, has propelled her brand Rare Beauty into a new chapter with the launch of Rare Eau de Parfum on August 7, 2025. Marking the brand’s first venture into fine fragrance, this scent is more than an aroma—it’s an emotional and personal statement. Available at Sephora and Rare Beauty’s official website, the fragrance was crafted with perfumer Jérôme Epinette, known for his work with brands like Byredo and Sol de Janeiro. Priced at approximately $75 for a 50 ml bottle, it’s a vegan, cruelty-free formula suitable for sensitive skin. Selena has shared that creating the scent was deeply personal, tied to significant moments like her engagement to music producer Benny Blanco and her 32nd birthday celebration. This is a fragrance that invites wearers to celebrate their uniqueness and find joy in everyday moments.
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Rare Beauty, founded in 2020, is more than a cosmetics brand—it’s a movement advocating for self-acceptance and mental wellness. Selena Gomez, who has openly discussed her struggles with mental health and lupus, created a brand prioritizing inclusivity and accessibility. Rare Eau de Parfum continues this mission, offering a scent that not only smells divine but is designed to be accessible to those with limited mobility. The brand donates 1% of all sales to the Rare Impact Fund, supporting youth mental health initiatives globally. This is a perfume that reflects Selena’s commitment to creating products that make people feel good, emphasizing that beauty is about comfort in one’s own skin and embracing uniqueness.
Rare Eau de Parfum is a gourmand fragrance that blends sweet and spicy notes to create a warm, multifaceted experience:
The scent opens with a sweet burst of caramel and pistachio, balanced by the light spice of pink pepper. The heart unfolds with vanilla and ginger, adding warmth and unexpected depth, while cocoa brings a subtle chocolatey nuance. The base notes of sandalwood and tonka bean unite for a creamy, sensual finish that lingers up to 12 hours. It’s an aroma that’s both nostalgic and modern, offering a balance of sweetness and spice.
The first spritz of Rare Eau de Parfum unleashes a sweet and nutty blend of caramel and pistachio, like a warm dessert melting on your skin. Pink pepper adds a light, spicy spark, keeping the scent from being overly sweet, creating a vibrant and inviting opening. This trio of top notes is playful and joyful, evoking childhood candies yet refined enough for an adult wearer. Within minutes, these notes soften, making way for the heart, but their initial sparkle lingers as the scent’s youthful introduction.
As the fragrance evolves, the heart reveals an unexpected duo of vanilla and ginger. Vanilla brings a creamy, comforting sweetness, while ginger adds a sharp, spicy touch that keeps the aroma fresh and lively. Cocoa introduces a subtle chocolatey nuance, deepening the scent’s richness, making the heart the soul of the fragrance. This combination is ideal for those seeking something warm yet not too heavy, perfect for both quiet mornings and vibrant evenings.
The fragrance’s final notes unveil the depth of sandalwood, tonka bean, and skin musk. Sandalwood brings a grounding, woody warmth, tonka bean adds gourmand-like creaminess, and skin musk provides a soft, sensual finish that melds with the skin. These base notes create a lasting, intimate trail that endures up to 12 hours, making the scent ideal for special occasions or daily luxury. It’s a fragrance that wraps around you, leaving a warm, irresistible aura.
One of Rare Eau de Parfum’s standout features is its ergonomic bottle, designed in collaboration with certified hand therapists and packaging engineers. Inspired by Selena’s experience with lupus, which can affect hand mobility, the bottle features a wide cap to facilitate spraying for those with limited dexterity. This inclusive design makes the fragrance accessible to a broader audience, underscoring Rare Beauty’s commitment to universal beauty. The bottle is not only functional but also aesthetically pleasing, with a golden cap and rounded lines reflecting the scent’s warmth.
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Alongside the Eau de Parfum, Rare Beauty introduces four Fragrance Layering Balms: Amber Vanilla, Floral Peony Blossom, Fresh Bergamot, and Woody Oak. These balms allow wearers to personalize the scent by applying them to pulse points before spraying the perfume. Amber Vanilla adds creamy sweetness, Floral Peony Blossom brings floral delicacy, Fresh Bergamot offers citrusy freshness, and Woody Oak deepens woody notes. This innovative approach enables each wearer to create a unique scent experience tailored to their mood and style.
When was Rare Eau de Parfum released? August 7, 2025, with early access on the Sephora app on August 6.
What size is it available in? 50 ml Eau de Parfum, priced at approximately $75.
Is it vegan and cruelty-free? Yes, the fragrance is 100% vegan, cruelty-free, and suitable for sensitive skin.
Rare Eau de Parfum is a reflection of Selena Gomez’s heart and soul—a warm, spicy, and deeply personal fragrance that invites you to celebrate your uniqueness. With notes of caramel, vanilla, and sandalwood, balanced by the spice of ginger and pink pepper, this aroma offers a multifaceted experience that suits every moment. With its inclusive design and customizable balms, this perfume is more than a scent—it’s a statement of beauty, accessibility, and self-acceptance. Available at Sephora and Rare Beauty’s website, it’s your new way to shine.
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