David Jones

Issey Miyake meestele: Le Sel d'Issey

20. Jan 2025
-Brands and products

Issey Miyake is known for its innovation and creativity in both fashion and fragrance. With the launch of its latest fragrance for men, Le Sel d’Issey, the brand surprises us again. This fragrance is inspired by salt, an element that is as simple as it is powerful. It reflects the essence of modern masculinity, being both natural and full of energy.

Concept and inspiration

Behind the name Le Sel d’Issey lies a profound meaning that associates salt with purity and the power of nature. With this fragrance, Issey Miyake conveys the story of earthly balance and the power of the oceans, weaving these qualities into a modern vision of masculinity. Launched 30 years ago, L’Eau d’Issey was the iconic fragrance of its time, bringing the water element into focus. Today’s Le Sel d’Issey, on the other hand, looks at the elemental and energising nature of salt. It symbolises something primordial and timeless in any age, while evoking memories of ocean freshness and nature.

Creating the scent

The author of Le Sel d’Issey perfume, master perfumer Quentin Bisch, has created a fragrance that combines a variety of natural elements, exuding peace and strength. The fragrance uses: – Laminaria sea vinegar, which evokes the essence of the ocean. Laminaria seaweed gives the scent depth and highlights its uniqueness. – Oak oakmoss, which adds earthiness and a lovely vegetal depth to the scent, evoking the vitality of the earth. – Natural vetiver, which adds a woody and earthy feel, harmoniously linking the scent to the earth’s elements. – Reclaimed cedarwood, which reinforces the sustainable nature of the scent and gives it a cosy and safe undertone. – Reclaimed cedarwood, which reinforces the sustainable nature of the scent and gives it a cosy and safe undertone. These ingredients create a blend that takes us on a journey to the primal power of nature, reflecting both freshness and masculine depth.

Click here to find out at what price Le Sel D’Issey EDT is available in our online shop.
Find out what Le Sel D’Issey EDT is on sale at The Fragrance Shop online.
Le Sel D’Issey EDT prices in the JomaShop online shop.

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Sustainable design

Issey Miyake is known for her respect for nature, and Le Sel d’Issey continues this legacy. The design of the bottle is minimalist and elegant, in line with Miyake’s creative philosophy. The bottle is the work of Tokujin Yoshioka and is made of partially recycled glass. This is what makes Le Sel d’Issey so special, as it is the first refillable perfume bottle in the Issey Miyake men’s fragrance collection. This approach supports the continued sustainability of the brand and the conscious use of resources. In addition , the perfume itself is created from 95% natural ingredients, marking an even greater commitment to respect for nature and the environment.

Global presentation

Le Sel d’Issey was presented in a particularly flamboyant style at the Tokyo 21_21 Design Sight gallery. The exhibition included installations by Tokujin Yoshioka, highlighting the uniqueness of fragrance and its connection to salt as an element. At the same time, the installations reflected the Miyake brand’s minimalist and natural aesthetic. Salt is often perceived as simple and obvious, was highlighted in this performance in its most beautiful and profound sense. The exhibition awakened the philosophy behind the smell of life, giving visitors the opportunity to relate directly to the essence of Le Sel d’Issey.

Brand philosophy

Issey Miyake has always stood for creativity and meaningfulness. Through Le Sel d’Issey perfume, the brand guides us to reflect on the beauty of simplicity and authenticity. In its philosophy, Miyake focuses on: – Creating meaningful fragrances that tell a story and invite the wearer to connect with nature and the senses; – Promoting hope and positivity in nature, design and everyday life; – Sustainability, promoting responsible production and resource use; – Harmony between simplicity and functionality, while offering stylish and practical value.

Frequently asked questions

What makes Le Sel d’Issey different from other men’s fragrances?
Le Sel d’Issey is based on a unique salt inspiration rarely used in the fragrance world. At the same time, it emphasises sustainability and closeness to nature in both ingredients and design.

How can I use a refillable bottle?
The refillable bottle allows users to buy refillable bottles to reduce environmental impact and waste. It is easy to use and makes fragrance renewal more convenient.

Where is this fragrance available?
Le Sel d’Issey is available in selected top perfumeries worldwide. It can also be purchased from official Issey Miyake retailers.

Is the fragrance suitable for everyday wear?
Yes, Le Sel d’Issey is suitable for everyday use as well as for special occasions, light enough to suit all situations.

Summary

Le Sel d’Issey is more than just a fragrance for men – it’s a contemporary story that combines the primal energy of salt with a modern masculine sensibility. It respects nature and represents the brand’s philosophy in a supremely elegant and meaningful way. Quentin Bisch’s craftsmanship and Tokujin Yoshioka’s sustainable design come together to invite both body and mind on a journey into a deeper understanding of nature and of the self.