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Dive into the world of Juicy Couture Just Moi – a fragrance that embodies courage and confidence, offering a captivating blend of floral, fruity, and gourmand sweetness. Launched in 2025, this perfume is crafted for the young, 18–34-year-old woman who lives authentically and expresses her uniqueness. With fresh top notes of magnolia, plum nectar, and cocoa blossom, heart notes of jasmine sambac and vanilla orchid, and a warm base of sandalwood and musk, it creates an irresistible aura. Created by perfumers Alexis Grugeon and Gabriela Chelariu, Just Moi is an invitation to be yourself – boldly and unapologetically.
Juicy Couture Just Moi, launched in 2025, is the brand’s latest Eau de Parfum, designed for the young, confident woman. Juicy Couture, known for its playful and glamorous designs since the 2000s, has always been a symbol of youthful energy and self-expression. Just Moi captures this DNA and brings it into 2025’s trends, offering a scent that’s both fresh and deep, floral and gourmand. Created in collaboration with Revlon Inc., it targets both those who grew up with the brand’s iconic velour tracksuits and a new generation discovering Juicy Couture for the first time. Available in 30 ml, 50 ml, and 100 ml bottles, this fragrance can be found at Essensa.ee – check availability here. The bottle’s design, with its pink and gold combination, reflects its playful yet luxurious essence, inviting the wearer to embrace their inner radiance.
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Just Moi is a fragrance that celebrates modern femininity – confident, playful, and a touch rebellious. It’s crafted for the woman who isn’t afraid to be herself, whether she’s navigating the urban jungle or enjoying a night out with friends. The scent embodies Juicy Couture’s iconic Y2K style with a 2025 modern twist, balancing sweetness and elegance. It’s like pink lip gloss shimmering in the sunlight or a dress twirling on the dancefloor – bold yet effortless. Inspired by the freedom and self-expression of young women, it’s the perfect companion for those who want to leave a memorable trail.
Just Moi is a floral-fruity gourmand fragrance that unfolds in layers:
It opens with an explosive blend of magnolia and plum nectar, enhanced by the soft sweetness of cocoa blossom, creating a fresh yet inviting introduction. The heart reveals jasmine sambac and vanilla orchid, adding floral elegance deepened by the gourmand note of chocolate liqueur. The base wraps everything in the warm embrace of sandalwood and musk, supported by vanilla and ambrox, crafting a lasting, enchanting finish. This is a scent that carries you through day and night, offering a multifaceted experience.
The first spritz of Just Moi unleashes magnolia – a crisp, floral note that feels like morning dew on petals. It’s vibrant and radiant, evoking a spring garden, but plum nectar adds juicy sweetness that makes the opening lively. Cocoa blossom brings a soft gourmand touch, surprisingly light and inviting. This top note combination creates an electrifying introduction, capturing attention and paving the way for heart notes. Within minutes, magnolia softens, making room for jasmine and vanilla orchid, but its freshness lingers as the scent’s sparkling start.
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As the fragrance evolves, the heart note – jasmine sambac – emerges, bringing floral elegance and soft sweetness. It’s the soul of Just Moi, making the scent feminine and alluring. Jasmine is supported by vanilla orchid, adding creamy depth, and chocolate liqueur, which lends a gourmand note reminiscent of a sweet dessert. This combination is like the start of an evening, where flowers and sweetness dance in harmony, creating an irresistible charm. The heart notes are versatile enough for daytime wear or evening events, balancing playful and elegant.
The fragrance’s full beauty unfolds in the base notes, where sandalwood and musk create a warm, sensual foundation. Vanilla adds creamy sweetness, while cocoa and ambrox bring depth and modern luxury, like a soft cashmere scarf. This base is the heart of Just Moi at night – intimate, lasting, and irresistible. Sandalwood provides a woody undertone that balances the gourmand sweetness, making the scent perfect for 2025’s fall and winter evenings when you want to feel confident and stylish.
Just Moi is an Eau de Parfum designed to endure, offering 6–8 hours of longevity on the skin, depending on chemistry. Its projection is noticeable for the first hour, reaching about a meter, before settling into a more intimate skin scent. The fragrance’s layered nature means it evolves slowly, revealing new nuances throughout the day. Jasmine and vanilla remain prominent, while sandalwood and musk leave a lasting trail. It’s an ideal choice for the woman who wants her presence to linger, whether at work, a date, or a party.
Just Moi is for the woman who loves life and lives it fully. If you appreciate floral and gourmand scents that are both playful and elegant, this perfume is for you. It suits 18–34-year-olds seeking a fragrance that reflects their confidence and individuality. Spring and fall are ideal seasons for wearing this scent, though it’s versatile enough for summer evenings or winter layering. It’s a fragrance for both everyday wear and special occasions, offering a youthful yet refined aura.
When was this fragrance released? In 2025.
What sizes is it available in? 30 ml, 50 ml, and 100 ml Eau de Parfum.
Is it a limited edition? No, it’s a permanent part of the Juicy Couture collection.
Juicy Couture Just Moi is 2025’s fragrance that invites you to be boldly yourself. A floral-fruity gourmand scent with magnolia, jasmine, and sandalwood, it offers an irresistible experience for the modern woman. Check availability at Essensa.ee here. If you’re seeking a perfume that reflects your confidence and playful style, Just Moi is your new signature.
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